Marketing tech
fromExchangewire
4 hours agoDigest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden
OpenAI tests Ads Manager for real-time campaign optimization, prepares Agentic Storefronts for Shopify product discovery and purchases in ChatGPT, while Meta faces expulsion from IAB Sweden and plans major layoffs.