#millennial-parents

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#parenting-trends #gen-alpha #gentle-parenting #parenting-technology #childcare-costs #mental-health
Philosophy
fromAeon
8 hours ago

How 'scientific motherhood' polices and subjugates women | Aeon Essays

Gentle parenting emphasises validation, warmth, and avoiding 'no', contrasting with stricter traditional parenting while intersecting with tech-driven parenting tools and contested sleep-training views.
fromBuzzFeed
4 months ago

Millennial Parents Are Sharing The Things They Really, Really Wish Their Boomer Parents Understood

Today's parents have access to infinitely more information than their parents had, and they hold themselves to a different set of standards.
Parenting
Marketing tech
fromMarketing Dive
6 months ago

Marketing to Gen Alpha: How brands can win over the next generation

Reaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.
Marketing tech
fromDigiday
7 months ago

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

Marketers must adapt to new consumer habits shaped by millennial parents and Gen Alpha children influencing each other's purchasing decisions.
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