Those secret lives are not looking so secret anymore. Hulu's favorite hit reality show, The Secret Lives of Mormon Wives, just put out the trailer for its upcoming fourth season. In it, the titular wives are long past those early days of chatting about Mormonism, dirty sodas, and soft swinging. "Everything," cast member Mayci Neeley says, "has just been blowing up." For starters: Taylor Frankie Paul will spend the season prepping to star in the next season of The Bachelorette. In the meantime, she's having boys over and disregarding her ex, Dakota Mortensen.
They're all part of the new strain of Mormon mania sweeping American culture. When I asked "Real Housewives of Salt Lake City" star Heather Gay about the phenomenon last week, she called it "undeniable and crazy." "I just think that the Mormon moment is because we're taking over, we're industrial, we're enterprising," Gay said. Two percent of the US population self-identifies as members of the Church of Latter-day Saints, but they've dominated our screens and conversations in 2025 like never before.
Mormon culture and doctrine have historically ruled Utah, as about 67% percent of residents belong to the faith based on the state's population and LDS church membership. Each Mormon is commanded to have children and give 10% of all their money to the church in the process, regardless of income. And, perhaps to survive this balance of having more children and not being able to keep 100% of their earnings