The Homekey project at 1237 San Antonio Road has been in the works since fall 2023, when city and state leaders touted its importance in addressing the local and regional housing crisis.
Programs work by preventing lenders' retail teams from contacting borrowers who are already in a broker's active pipeline, automatically routing these customers back to their original advisers. They also monitor common refinance intent signals such as payoff requests and add the brokerage firm's contact information to borrowers' statements.
The 55 HomeLoan is structured to deliver approvals in as little as five minutes and funding in as few as five days, providing borrowers with a cash-like option for speed and certainty of close.
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
"Today, an increasing number of consumers include crypto in their investment portfolios, while major financial institutions are deepening their involvement in crypto assets, supported by key regulatory developments," Newrez President Baron Silverstein said in the announcement, adding that now is the "right time" to weave crypto into the mortgage lending business.
Realtor Todd Luong of REMAX DFW Associates in Frisco said his recent experience reflects meaningful improvement for buyers, even if affordability remains strained. Here in the Dallas real estate market that I serve, affordability remains a challenge, he says. However, there is a significant amount of data showing that buyer conditions have improved over the past year and that buyers are gaining affordability ground. This should eventually increase housing demand to some degree as we head into the busy spring buying season.
Financially, the American dream should not be homeownership, but should be financial independence, Robert Johnson, CEO of Economic Index Associates and a professor at Creighton University, said in the report. People fall prey to the stories of individuals realizing substantial gains by buying a home and selling it at a much higher price years down the road. He noted that nearly 29% of household wealth was tied to home equity in 2021, according to U.S. Census Bureau data.