'It drives sales': Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitmentsHyundai maintains its commitment to multicultural marketing despite broader corporate shifts in DEI policies.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
HBO and Max Multicultural Marketing Chief Jackie Gagne Departs After 4 YearsThe Multicultural Marketing team at HBO and Max will continue under new supervision after Jackie Gagne's departure.
'It drives sales': Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitmentsHyundai maintains its commitment to multicultural marketing despite broader corporate shifts in DEI policies.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
HBO and Max Multicultural Marketing Chief Jackie Gagne Departs After 4 YearsThe Multicultural Marketing team at HBO and Max will continue under new supervision after Jackie Gagne's departure.
Multicultural Marketing: How To Do It Right, With Examples (2024) - ShopifyThe US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.
Multicultural Marketing: How To Do It Right, With Examples (2024) - ShopifyThe US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.
Why Sephora sponsored Remezcla's beauty vertical to reach Latin consumersContent marketing helps brands engage younger, ad-averse audiences without alienation.
Seven Multicultural Marketing KPIs Every CMO Should TrackMulticultural marketing KPIs are essential for strategic planning and resource allocation in corporations.
EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMOThe appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise.
Why multicultural needs to be part of general marketing investments, especially for Gen ZMulticultural communities have a significant influence on brand preferences, especially with Gen Z audiences.Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities.