CUPRA Pulse Transforms Primavera Sound with a Bold Audiovisual Experience | stupidDOPE | Est. 2008
This year, the festival's pulse was driven not just by music, but also by CUPRA's innovative installation, CUPRA Pulse, redefining the live music experience.
The architectural renovation of La GeÌode transforms it into a multisensory immersive experience, blending contemporary aesthetics with a dreamlike environment.
In ancient times, sculptures were not only painted, but also regularly perfumed, which created a multisensory experience, engaging more than just vision.
The innovative use of a single, deliberate scent in 'Heretic' was surprisingly effective, enhancing the storytelling without detracting from the film's atmosphere.