No Music for Genocide's mission statement calls on artists and labels to join the cultural embargo in protest of "Israel's genocide in Gaza; ethnic cleansing of the Occupied West Bank; apartheid within Israel," repression of pro-Palestine activism, and the music industry's links to "weapons and crimes against humanity." The campaign arrives as numerous artists pull their catalogs from Spotify entirely, many citing now-Executive Chair Daniel Ek's investments in artificial intelligence (AI) military technology through his venture fund, Prima Materia.