How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler
Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
Disney+ reducing CPMs by 15% is pressuring competitors, UK's Channel 4 streaming audience outpacing major platforms, Microsoft facing antitrust scrutiny for tying Teams to Office 365.
2024 in review: From AI boom to election frenzy, Digiday editors look back
2024 was a rollercoaster year for marketers, marked by fluctuating ad prices and the generative AI debate.
Disney Testing AI Ads That Match the Mood of the Programming
Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.
The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies.
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Disney partners with Google and The Trade Desk for broader ad reach on Hulu and Disney+
Disney aims to empower advertisers with new technology for streamlined ad buying on its streaming platforms.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler
Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
Disney+ reducing CPMs by 15% is pressuring competitors, UK's Channel 4 streaming audience outpacing major platforms, Microsoft facing antitrust scrutiny for tying Teams to Office 365.
2024 in review: From AI boom to election frenzy, Digiday editors look back
2024 was a rollercoaster year for marketers, marked by fluctuating ad prices and the generative AI debate.
Disney Testing AI Ads That Match the Mood of the Programming
Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.
The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies.
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Disney partners with Google and The Trade Desk for broader ad reach on Hulu and Disney+
Disney aims to empower advertisers with new technology for streamlined ad buying on its streaming platforms.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
2024's television landscape showcases diverse genres, eliminating dominance of a single platform and highlighting innovative storytelling tightly woven into familiar formats.
2024 Paris Olympics: How to watch, medal count and top contenders for gold
Viewers can watch Paris Olympics events on linear networks during the day and 'Primetime in Paris' recap on NBC at night. Additional exclusive coverage is available on streaming platforms like Peacock.
2024 Paris Olympics: How to watch every event and the opening ceremony
NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.
2024 Paris Olympics: How to watch, medal count and top contenders for gold
Viewers can watch Paris Olympics events on linear networks during the day and 'Primetime in Paris' recap on NBC at night. Additional exclusive coverage is available on streaming platforms like Peacock.
2024 Paris Olympics: How to watch every event and the opening ceremony
NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.
With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach | AdExchanger
Linear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.
With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach | AdExchanger
Linear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.
Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger
US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.
Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024.
Why streamers and studios are leaning on talent to grow their brands
Streaming platforms prioritize talent engagement for brand development.
Social media branding focuses on talent to build connections with consumers and enhance content promotion.
NFL announces scheduling wrinkles, including Wednesday Christmas Day games
NFL will play on every day except Tuesday this season.
NFL is experimenting with new game schedules on Fridays and Wednesdays, plus streaming games on digital platforms like Peacock and Amazon Prime Video.
11 Albums Out This Week You Should Listen to Now
Exploring new music releases from various artists is essential to discover different genres and styles.
Pitchfork offers curated recommendations for new releases on streaming platforms, assisting music enthusiasts in selecting what to listen to.
Oppenheimer won 7 awards at the 96th Academy Awards, including Best Picture and Best Director.
Many of the award-winning films are available for streaming on platforms like Netflix, Prime Video, and Apple TV+. Some are not yet available for viewing.
Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros' Streaming Venture - ExchangeWire.com
Google introduces Gemma AI models for developers; lightweight and easy to run on laptops.
Match Group partners with OpenAI to enhance operations using AI technology; leveraging ChatGPT Enterprise licenses.
'Road House' Skipped Theaters in Exchange for a Bigger Budget - Report
Filmmakers and actor Jake Gyllenhaal opted for a $25 million streaming release for the film 'Road House.'
"Argylle" Is the I.P. Ouroboros That Hollywood Hath Wrought
The term 'content' refers to any form of culture or media on the internet, while 'intellectual property' refers to existing content that can generate more content indefinitely.
Reworking existing intellectual property has become a reliable shortcut to bankability in the streaming era.
The Walt Disney Company celebrates 183 record-breaking Emmy Award nominations
The Walt Disney Company received a record-breaking 183 nominations at the 76th Primetime Emmy Awards, with a significant presence on streaming platforms like Hulu and Disney+.
Where to Stream 2024 Emmy-Nominated Series: Shogun,' The Bear' and More
Shogun and The Bear lead the 76th Primetime Emmy Awards nominations with record-breaking numbers.
The Walt Disney Company celebrates 183 record-breaking Emmy Award nominations
The Walt Disney Company received a record-breaking 183 nominations at the 76th Primetime Emmy Awards, with a significant presence on streaming platforms like Hulu and Disney+.
Where to Stream 2024 Emmy-Nominated Series: Shogun,' The Bear' and More
Shogun and The Bear lead the 76th Primetime Emmy Awards nominations with record-breaking numbers.
5 International Shows Worth Watching, From Kafka to a Human Kaiju
Viewers can enjoy international TV series like Babylon Berlin, along with new offerings from different countries like French, Spanish, and German productions.
The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue | AdExchanger
SSP category consolidating to few big names
Streaming platforms adjusting CPMs for competitiveness
Dating apps facing challenges post-quarantine
SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchanger
SSPs are significantly increasing in the streaming media industry.
Measure Me This | AdExchanger
Streaming apps introducing new shoppable ad formats to enhance viewer interaction and performance measurement.
The Best French Films of 2024 (So Far) - Frenchly
2024 French film scene is vibrant with diverse genres captivating both arthouse and mainstream audiences, gaining global attention through streaming platforms.
Twitch CEO Daniel Clancy thinks Kick is making a big mistake
Twitch CEO believes Kick's strategy of poaching streamers is a mistake.