#naming-conventions

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Marketing
fromThe Drum
3 days ago

Did Mark Ritson finally manage to codify distinctive marketing? No, but it is a start

Marketing professionals lack consensus on naming the building blocks of brand distinctiveness, reflecting differing priorities between clarity, precision, and practicality.
fromTheregister
2 months ago

Why Windows switched seasons for letters and numbers

One of my colleagues raised his hand. He grew up in the Southern Hemisphere, where the seasons are opposite from those in the Northern Hemisphere. He pointed out that naming the updates Spring and Fall shows a Northern Hemisphere bias and is not inclusive of our customers in the Southern Hemisphere.
Software development
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