#new-business-strategy
#new-business-strategy

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fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

7 hours ago

Carla Serrano of Publicis on Human Imagination and the Pursuit of Originality | Muse by Clios

Publicis won twice as many new business pitches as competitors by integrating data, creative, media, and technology through its decade-long 'Power of One' operating model and Marcel AI platform.

fromThe Drum

5 months ago

There's no such thing as (new) business as usual

It's rolled out, usually by senior ad execs, as a reminder that the responsibility for new business cannot, and must not, lie solely at the door of the small department that bears its name. Instead, it must be divided across an agency, with everyone feeling a degree of personal accountability for its delivery. In our industry, we are, as another well-worn phrase goes, 'all in the business of new business'.

Marketing

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#new-business-strategy#new-business-strategy

Carla Serrano of Publicis on Human Imagination and the Pursuit of Originality | Muse by Clios

There's no such thing as (new) business as usual

#new-business-strategy
#new-business-strategy