#agency-competition
#agency-competition

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Ad Tech Briefing: Consolidation in a 'Hunger Games scenario' - and a true loss for the industry

Google, Meta, and Amazon will dominate ad spend in 2026, intensifying agency competition amid an AI-driven shift from automation to action.

Marketing tech

fromDigiday

2 weeks ago

Will technology enable independent agencies to match the holdcos? They think so

Independent media agencies invest in flexible, open, AI-agnostic technology to compete with holding companies while avoiding legacy tech debt and vendor lock-in.

Marketing

fromDigiday

1 month ago

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

Omnicom, after acquiring IPG, prepares a data- and AI-led pitch leveraging scale for a busy year of media reviews and intense competition for mid-tier clients.

fromThe Drum

4 months ago

There's no such thing as (new) business as usual

It's rolled out, usually by senior ad execs, as a reminder that the responsibility for new business cannot, and must not, lie solely at the door of the small department that bears its name. Instead, it must be divided across an agency, with everyone feeling a degree of personal accountability for its delivery. In our industry, we are, as another well-worn phrase goes, 'all in the business of new business'.

Marketing

fromAdExchanger

4 months ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.