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fromAol
4 days ago
Media industry

Marketers and news: Event spotlights power of partnership between news media and brands

fromAol
4 days ago
Marketing

Marketers and news: Event spotlights power of partnership between news media and brands

fromSouth China Morning Post
1 week ago
Marketing

Don't Miss Out: News Junkies Are the Next Premium Audience for Advertisers

Ads placed next to political or crime news perform as well on purchase intent, favorability, and trustworthiness as ads beside business, sports, or entertainment content.
fromExchangewire
5 months ago
Media industry

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromAol
4 days ago
Media industry

Marketers and news: Event spotlights power of partnership between news media and brands

fromAol
4 days ago
Marketing

Marketers and news: Event spotlights power of partnership between news media and brands

Media industry
fromExchangewire
5 months ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
more#brand-safety
Marketing tech
fromDigiday
1 week ago

Why advertisers are quietly returning to news-driven media channels

Brand suitability is fluid and increasingly drives advertisers back to news inventory despite emotional risk and politicized cultural shifts.
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