#news-advertising
#news-advertising
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#brand-safety #video-storytelling #advertising-effectiveness #quality-journalism #campaign-performance
#brand-safety
fromExchangewire
6 months agoMedia industry
From Risk to Reward: Navigating Brand Safety in 2025
Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
Media industry
fromExchangewire
6 months agoFrom Risk to Reward: Navigating Brand Safety in 2025
Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromExchangewire
1 week agoAdvertising in News Outperforms Other Environments, Marketers Say
DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for high-performing, cost-effective media, and builds on previous DV research indicating that consumers actively value brands that support news content by advertising alongside it.
Marketing
Marketing
fromThe Berkshire Eagle
1 month agoStagwell (STGW) Hosted Inaugural NewsFronts Event, Championing a New Era of Collaboration Between Brands and Trusted News
News advertising and media innovation can be productized and monetized to strengthen journalism, brand marketing, and informed democracies.
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