#brand-safety
#brand-safety

Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists

Agencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.

Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.

AI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plans

DoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.

fromForbes

Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?

Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Amazon is enhancing transparency tools in response to past issues with ad placements on problematic content.

Media industry

Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists

Agencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.

Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.

AI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plans

DoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.

fromForbes

Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?

Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.

US news

Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott

5 days ago

Media industry

Appeals Court Bars Media Matters Investigation

fromwww.npr.org

US news

Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott

5 days ago

Media industry

Appeals Court Bars Media Matters Investigation

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.

Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.

fromModern Retail

Social media marketing

Why the next era of social commerce relies on infrastructure, not influencers

Media industry

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.

Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.

fromModern Retail

Social media marketing

Why the next era of social commerce relies on infrastructure, not influencers

more#digital-marketing

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

more#digital-advertising

#influencer-marketing

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.

7 months ago

Marketing

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.

more#influencer-marketing

7 months ago

Marketing

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

Barb will report YouTube viewing on TV screens, marking the first initiative of its kind.

Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.

Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.

Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.

Marketing

What is the Future of Brand Safety on Meta?

fromPR Daily

Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

Marketing

Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.

Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.

Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.

Marketing

What is the Future of Brand Safety on Meta?

fromPR Daily

Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

more#meta