#brand-safety

#brand-safety

Mark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.

Billy believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.

IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.

Creator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.

Kai Cenat's month-long subathon on Twitch showcased the platform's strengths and highlighted its challenges with brand safety and original content.

Tech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.

Publishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.