#nextdoor

#nextdoor

Tolia emphasized a proactive approach to content protection, stating, 'If you spread your content far and wide, there's a very good chance that one of these better funded, larger companies will take all that content.'

Social media is often about scale, but Nextdoor bet long ago on something different: that it could grow a big business off smaller, local communities.

If you're a subscriber to the Nextdoor app, you've seen ample footage of prowling ne'er-do-wells caught in the eye of a video doorbell or home security camera.