#niche-strategy

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Growth hacking
fromThe Village Voice
3 days ago

Raphael Gnn Thinks the Agency World Has a Specificity Problem - The Village Voice

Narrow specialization and early prospect conversations beat tool-first learning for building effective digital marketing agencies.
Business
fromFast Company
5 months ago

Why small businesses must go narrow (extremely narrow) to survive

Small businesses must specialize narrowly and offer distinctive value beyond easily copyable products to survive mass-market competition.
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