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fromThe Drum
2 days ago

Why Odeon's new brand strategy won't be at 'mercy' of movie slate

Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the cinema experience. There was a titanic shift when film release windows reduced from 16 weeks to 45 days. It's forced a rethink at the top cinemas. When a movie comes to the home faster, the business has had to get better at selling the experience it provides.
Marketing
London politics
fromTheartnewspaper
8 months ago

'All the electrifying paintings I wish I'd bought': New York restauranteur Keith McNally recalls his art wins and regrets as memoir debuts

Keith McNally, a key figure in New York's restaurant scene, reflects on art and its influence on his life, while navigating personal insecurities.
His restaurants helped redefine downtown New York, while his memoir explores his passion for art and the connections between both worlds.
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