Marketing
fromThe FADER
2 days agoHow music promo learned to blend into your feed
Narrative marketing can manufacture online discourse, raising doubts about whether social praise and music discovery are organic or stealth advertising.
It took a few weeks for the theory to spread to X, Reddit, TikTok, and other platforms. But once it did, it became the go-to comeback for conservative posts and government propaganda alike. "You wanna do a ride-along in the back seat of a big plane and cosplay being a pilot? Of course you do, you're twelve," user @jjellisart said in response to a video of Secretary of War Pete Hegseth in a fighter jet.