It was essentially trading the way a trafficker would, but automated. It looked at insertion orders (IOs) that came in [from brands and media buyers], it set up the campaigns, it set the campaigns live, and it started optimizing them. We were like: "This is amazing!" Well, for about a day. It spent a few thousand dollars in one go. And then we got scared.
Digital is no longer just a marketing channel, it's the backbone of business. Global ad spend is expected to reach $740B by 2025, reflecting both opportunity and increasing complexity. Every day, your teams or agencies juggle dozens of platforms - Google, Meta, Amazon, DSPs - each with its own setup rules, metrics, formats and workflows. Add evolving AI tools, tighter deadlines, demand for hyper-personalization and pressure for performance... and the stakes rise fast.
AI Agents are Entering Production Faster Than You Think AI agents are already helping teams triage tickets, summarize logs, provision environments, run basic tests, write code snippets, and answer developer questions. But here's the rub: them are being deployed without formal ownership . A developer experiments with an LLM wrapper, gets useful results, and suddenly it's a critical part of the toolchain. No review. No plan. No infrastructure.
A recent report found that 75% of nearly half a million building management systems assessed have known exploited vulnerabilities. This indicates a significant risk across various sectors.