How digital visibility drives - or destroys - brand trust | MarTech
Online visibility and narratives in organic search and generative AI determine brand perception and trust; a single search result can quickly strengthen or unravel reputation.
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
AI-driven search is shifting traffic patterns and boosting conversion rates, driving marketers to overhaul organic strategies and prepare to change paid search investments.
What are the important metric to watch as organic search traffic evolves? | MarTech
Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.