MarketingfromDigiday4 hours agoWPP is betting its future on getting paid for outcomesWPP is shifting agency compensation from time-based billing to performance-based fees tied directly to measurable business results and sales outcomes.
fromBusiness Matters3 months agoBaden Bower Guarantees Forbes Coverage in 72 Hours or Clients Pay NothingWe eliminated the retainer model because clients deserve accountability,Public health