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Marketing tech
fromAdExchanger
1 day ago

The GAM Changes On Publishers' Wish List | AdExchanger

Nielsen and the VAB clash over up to 20% measurement discrepancies between panel and Big Data TV ratings, with implications for 2026 TV measurement.
Marketing tech
fromDigiday
5 days ago

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

Pinterest will acquire tvScientific to use intent-rich audience data and CTV to convert inspiration and intent into measurable, off-platform advertising outcomes.
fromExchangewire
5 days ago

Digest: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Meta Said to use Qwen in 'Avocado' Mode - ExchangeWire.com

YouTube has unveiled plans to introduce genre‑based subscription packages for its YouTube TV service in the US early next year, underscoring the platform's growth in the pay‑television market and its clear tilt towards sports enthusiasts. The forthcoming "YouTube TV Plans" will comprise more than ten themed bundles, with a dedicated sports package featuring heavyweight channels such as ESPN, FS1 and NBC Sports Network.
Marketing tech
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