#platform-dependence

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Marketing tech
fromForbes
2 days ago

Publishers Paid The Price For Platform Dependency-You May Be Next

Platforms can cut reach dramatically when AI-driven search and social change discovery, so owned infrastructure and direct audience relationships determine resilience.
fromNieman Lab
5 months ago

The year journalism stops outsourcing its independence

Without a fundamental shift in how newsrooms think about and build technology, journalism's independence is in jeopardy. The threats are not abstract. Link referrals to newsroom websites are declining from both search engines and social media sites because tech companies want to keep users engaged in their own platforms. Information held in the cloud can be subpoenaed, often in secret, putting sources and journalists at risk.
Media industry
US news
fromBusiness Insider
6 months ago

Meet the new media startups built to thrive without Google traffic

Some modern media startups avoid reliance on search traffic, finding growth through platforms like Substack and YouTube, making Google search traffic less critical.
fromThe Motley Fool
8 months ago

Here's Why Meta Platforms Should Trade at a Lower Multiple Than the Rest of the "Magnificent Seven" | The Motley Fool

Meta Platforms financial results have been impressive in the first half of the year. Its strong growth has been fueled by robust advertising demand and an engaged user base across its social media apps. The company, which owns Facebook, Instagram, WhatsApp, Messenger, and Threads, is making significant investments in artificial intelligence (AI) and innovative ad formats -- all while revenue and earnings are soaring. No wonder the Street has been buying up the stock.
Social media marketing
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