For the first time this year, podcasts eclipsed spoken word radio with 40% of listening time, as opposed to 39% for radio. The researchers have tracked these statistics over the last decade, and almost always, the percentage of time people spent listening to podcasts increased, while their time with spoken radio broadcasts decreased.
"We've worked hand-in-hand with our clients to reimagine the platform to make it simple to use," said Brett Sklar, Co-Founder at Amaze Media Labs which owns Audiencelift.com. "The result is a way faster, cleaner, and more intuitive Audiencelift.com designed to let creators focus on making great shows while we focused on growing their audiences."