Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms say
Privacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
How Google's move to retain cookies will impact digital advertisers
Google's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary
Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome Users
Users will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025
The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox
The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy.
Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms say
Privacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
How Google's move to retain cookies will impact digital advertisers
Google's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary
Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome Users
Users will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025
The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox
The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Google's Privacy Sandbox adoption costs burden small ad-tech firms By Reuters
Smaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.
Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger
Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features
Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy Sandbox
Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Key talking points as the deadline for Google's Privacy Sandbox draws ever-near
Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Google's Privacy Sandbox adoption costs burden small ad-tech firms By Reuters
Smaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.
Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger
Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features
Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy Sandbox
Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Key talking points as the deadline for Google's Privacy Sandbox draws ever-near
Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals.
Google kills plans to protect Chrome users from internet spies
Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Google Privacy Sandbox concerns remain for UK trade watchdog
The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.
The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"
Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch
Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in Chrome
Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google bats back at IAB Tech Lab's Privacy Sandbox takedown
Google responds to IAB Tech Lab report criticizing Privacy Sandbox initiative.
Privacy Sandbox not intended to replace cookies, aiming for a more privacy-safe web.
Google kills plans to protect Chrome users from internet spies
Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Google Privacy Sandbox concerns remain for UK trade watchdog
The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.
The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"
Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch
Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in Chrome
Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google bats back at IAB Tech Lab's Privacy Sandbox takedown
Google responds to IAB Tech Lab report criticizing Privacy Sandbox initiative.
Privacy Sandbox not intended to replace cookies, aiming for a more privacy-safe web.
Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger
Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders.
WTF is the Attribution Reporting API in Google's Privacy Sandbox?
The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies
It's the end of the beginning. Stop mourning the cookie and get building
The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome.
Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking
Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts
Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.
Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger
Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders.
WTF is the Attribution Reporting API in Google's Privacy Sandbox?
The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies
It's the end of the beginning. Stop mourning the cookie and get building
The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome.
Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking
Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts
Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.