#product-led-marketing

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#inclusive-storytelling #gen-z-engagement #pop-culture-marketing #brand-revitalization
Marketing
fromThe Drum
3 days ago

Fireside Chat with Melissa Hobley, chief marketing officer, Tinder

Tinder combines product-led marketing and inclusive storytelling to drive global momentum and authentically engage Gen Z through feature-driven, pop-culture-led campaigns.
Marketing
fromwww.thedrum.com
3 months ago

How General Motors CMO turned a $1bn budget cut into marketing's greatest rebuild

GM reinvented marketing by prioritizing product quality, integrating creativity, data, and AI, and achieving growth despite a $1bn marketing budget cut.
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