#brand-revitalization
#brand-revitalization

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I Run A Global Advertising Agency. Here's How We Create Great Ideas - By Rewarding Lots of Bad Ideas | Entrepreneur

If you want the creative process to work, you must accept that it is messy. Instead of inching your way, step by step, from data to solution in a logical progression, it's best to generate a chaotic array of possibilities and test them out on the problem until something clicks. Jump to conclusions without worrying about how you cross the intervening gap.

Marketing

New York City

fromForbes

2 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.

Bicycling

fromBikerumor

2 months ago

Mike Giese Rejoins the Revel Bikes Team as Director of Product

Revel Bikes is revitalizing its brand with Mike Giese as Creative Director, focusing on innovative bike designs.

Social media marketing

fromAdweek

3 months ago

Old Building, New Foundation: The Empire State Building's Social Media Makeover

Empire State Realty Trust revitalized the Empire State Building's social media by prioritizing authenticity and cultural engagement.

Food & drink

fromBusiness Insider

4 months ago

TGI Fridays' CEO shares 4 ways he's prepping the company for a comeback after its bankruptcy filing

Ray Blanchette is focused on revitalizing TGI Fridays post-bankruptcy through menu innovation and appealing to younger demographics.