#brand-revitalization

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#marketing-strategy #restaurant-industry #executive-promotion #value-positioning #mergers-and-acquisitions
Marketing
fromEntrepreneur
1 month ago

The Strategy P.F. Chang's New CMO Is Betting On - And What It Means for Your Business

Holly Smith aims to reconnect P.F. Chang's with diners by leveraging emotional memories and fostering meaningful interactions rather than focusing solely on follower counts.
Bicycling
fromElectric Bike Reviews, News, & Testing
1 month ago

Rad to make Bikes Domestically; Juiced Comeback Nearly Complete | TWR Ep 74

LifeEV acquired Rad Power Bikes for $13.2 million and plans to revitalize the brand through domestic assembly, expanded retail presence, and improved customer support programs.
#executive-promotion
Marketing
fromRestaurant Dive
1 month ago

Chili's CMO promoted to translate winning playbook to Brinker's other brand

George Felix promoted to executive vice president and CMO of Brinker International to lead marketing for Chili's and Maggiano's, applying his successful value-focused strategy to revitalize Maggiano's brand.
Marketing
fromRestaurant Dive
1 month ago

Chili's CMO promoted to translate winning playbook to Brinker's other brand

George Felix promoted to executive vice president and CMO of Brinker International to lead marketing for Chili's and Maggiano's, applying his successful value-focused strategy to revitalize Maggiano's brand.
more#executive-promotion
fromHarvard Gazette
2 months ago

Supermarket savvy - Harvard Gazette

The GSD course "Paper or Plastic: Reinventing Shelf Life in the Supermarket Landscape," taught by twin brothers Teman and Teran Evans, turns students into strategists who evaluate household brands and then redesign them from the ground up. The Brooklyn-bred Evans brothers have been lifelong collaborators. Both attended the Graduate School of Design before launching careers in design, marketing, and branding. They've been teaching "Paper or Plastic" at the Graduate School of Design for 14 years.
Design
Food & drink
fromThe Mercury News
5 months ago

149-year-old Sonoma County wine brand sold

WarRoom Cellars acquired the 149-year-old Simi Winery brand to revitalize a heritage name and drive growth in a consolidating California wine market.
Wine
fromwww.pressdemocrat.com
5 months ago

149-year-old Sonoma County wine brand sold

WarRoom Cellars acquired 149-year-old Simi Winery to revitalize the heritage brand and accelerate growth while restoring distributor confidence.
Marketing
fromwww.thedrum.com
6 months ago

How General Motors CMO turned a $1bn budget cut into marketing's greatest rebuild

GM reinvented marketing by prioritizing product quality, integrating creativity, data, and AI, and achieving growth despite a $1bn marketing budget cut.
Marketing
fromCsrwire
7 months ago

Legacy Beauty Brand Mary Kay Debuts Miss Conceptions

Mary Kay launches Miss Conceptions, a short-form social media series debunking brand myths and modernizing its voice to engage Gen Z and Millennial consumers and entrepreneurs.
fromEntrepreneur
7 months ago

I Run A Global Advertising Agency. Here's How We Create Great Ideas - By Rewarding Lots of Bad Ideas | Entrepreneur

If you want the creative process to work, you must accept that it is messy. Instead of inching your way, step by step, from data to solution in a logical progression, it's best to generate a chaotic array of possibilities and test them out on the problem until something clicks. Jump to conclusions without worrying about how you cross the intervening gap.
Marketing
New York City
fromForbes
10 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.
Bicycling
fromBikerumor
10 months ago

Mike Giese Rejoins the Revel Bikes Team as Director of Product

Revel Bikes is revitalizing its brand with Mike Giese as Creative Director, focusing on innovative bike designs.
Social media marketing
fromAdweek
11 months ago

Old Building, New Foundation: The Empire State Building's Social Media Makeover

Empire State Realty Trust revitalized the Empire State Building's social media by prioritizing authenticity and cultural engagement.
fromBusiness Insider
1 year ago

TGI Fridays' CEO shares 4 ways he's prepping the company for a comeback after its bankruptcy filing

Blanchette emphasized the importance of understanding and catering to Gen Z and millennials with young families, targeting these demographics for growth and rejuvenation.
Food & drink
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