#product-marketing-alignment

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#lms-growth #go-to-market-strategy #demand-generation #cmo-evolution #revenue-driven-marketing
Growth hacking
fromeLearning Industry
9 hours ago

Lessons From Fast-Growing LMS Vendors: Business Growth Strategies That Work

Fast-growing LMS companies achieve sustained growth by focusing on clearer positioning, disciplined go-to-market execution, targeted demand generation, and alignment across product, marketing, and revenue.
Marketing
fromFortune
3 months ago

How AWS's CMO plans to turn marketing into a revenue driver | Fortune

CMOs are now cross-functional leaders accountable for revenue, shaping product, growth strategy, and measurable business outcomes.
Marketing
fromTearsheet
4 months ago

CMO Corner: How Greenlight's Sushil Sharma balances, partnership, engagement, and reach in the path to profitability - Tearsheet

Greenlight integrates product and marketing under dual CMO/CPO leadership to deliver educational financial products, campaigns, and partnerships targeting families with children.
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