Marketing
fromThe Drum
1 day agoIn conversation with Dom Burch, Why Social (former Asda CMO)
CMOs must evolve to become versatile, curious leaders who balance technological innovation with human-centered creativity and strategic thinking.
The CMO role is under intense scrutiny and there has never been more pressure for senior marketers to claim their seat at the C-Suite table and do so in ways that ensure that marketing is directly aligned to business growth. It is no longer acceptable to do marketing for marketing's sake. Alongside this sea change comes a push from the C-suite for CMOs to be executive swiss army knives capable of doing everything from ensuring the ethical adoption of AI,