In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used sexual innuendo in its marketing, leading a number of social media users to express their outrage. For example, an X post shared several images of Frida's alleged Instagram posts and packaging ( archived): sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting
Sometimes, change can be a good thing, but customers have ended up downright angry with quite a few changes Costco has made over the years. Sometimes, change is inevitable. However, the problem comes when the change makes the overall experience or product worse rather than better or just different. While sometimes the changes haven't been something the company had any control over, like being forced to switch manufacturers, other times, the changes have just missed the mark from the customers' point of view.
When the price of an item stays the same, but you get less product for your buck, that's shrinkflation. Unfortunately, shrinkflation can be pretty tough to spot if you're not in the habit of holding on to old containers or tracking exactly how much product comes in a container. Luckily, people online (and especially in the r/Shrinkflation subreddit) are sharing the real-life examples of this sneaky tactic, and once you start noticing it, you'll likely find it much easier to spot. So, here are 22 infuriating examples of shrinkflation that people have shared in the last few weeks: