#product-relaunch

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Marketing
fromBusiness Insider
3 days ago

Taco Bell's CMO breaks down the secret to ensuring a brand's success with its fans

Brands that misstep with fans often fail to listen; use analytics, social feedback, and focus groups while staying true to brand identity.
fromwww.theguardian.com
1 week ago

Reinvention is the secret ingredient': food brands harness 90s nostalgia with retro revamps

Nostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain's best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names. Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market. This week, the crisps brand Walkers launched its first new permanent flavours in two decades Masala Chicken and Sticky Teriyaki.
Food & drink
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