Taco Bell held a Decades Y2K launch event at West Hollywood's Zouk nightclub celebrating the Crunchwrap's 20th birthday and attracting diehard fans from across Southern California. Fans dressed in early 2000s fashion sampled re-released items like Cool Ranch Doritos Locos Tacos and caramel apple empanadas, drank Baja Blast-infused cocktails, and enjoyed DJ sets plus a live performance from Lil Jon. Brands that misstep with fans often fail to listen. Three ways to tune in are analytics, social-media feedback, and focus groups. Reading all comments on specific YouTube videos helps gauge fan sentiment. Cracker Barrel faced backlash after a modernized logo rollout.
Just listen to your consumer,
Listen to your consumer and at the same time, be really true to who you are. I think that's the balance that the most iconic brands need, and you can do both of those things at the same time.
brave enough to hand the brand over to our fans and see what they do.
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