#programmatic-dsp
#programmatic-dsp

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Adform Strengthens UK Sales Team With Two New Appointments

Adform appoints Liz Hiscoke and Digby Fordham as sales directors and promotes Kinga Szczerska to senior account director to boost UK agency and brand partnerships.

fromAdExchanger

2 months ago

Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger

Loredo is in an interesting position - by which I mean the "senior director of media" title. Loredo is a marketer. He spends Shipt's own budgets to attract new paying customers and larger order volumes. But there's also the revenue-generating retail media side of the business, called Shipt Media, which is the platform for retailers and products to promote themselves within the Shipt marketplace.

Marketing tech

fromModern Retail

2 months ago

Marketplace Briefing: Amazon Ads' ex-principal evangelist on the company's retail media rise and customer-led approach

Amazon Ads expanded beyond search into programmatic DSP, Prime Video, and analytics while ad revenue surged to over $60 billion, guided by partner-focused leadership.

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#programmatic-dsp#programmatic-dsp

Adform Strengthens UK Sales Team With Two New Appointments

Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger

Marketplace Briefing: Amazon Ads' ex-principal evangelist on the company's retail media rise and customer-led approach

#programmatic-dsp
#programmatic-dsp