Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director. Propelling Adform's continued market expansion, these appointments will strengthen the platform's relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform's industry-leading omnichannel DSP and empowering clients with measurable outcomes
Loredo is in an interesting position - by which I mean the "senior director of media" title. Loredo is a marketer. He spends Shipt's own budgets to attract new paying customers and larger order volumes. But there's also the revenue-generating retail media side of the business, called Shipt Media, which is the platform for retailers and products to promote themselves within the Shipt marketplace.