Perplexity just put a price tag on clicks, and 80% could go to publishers
AI summary tools harvest publisher content, reduce pageviews, and threaten ad and affiliate revenue, prompting Perplexity to propose compensating publishers.
Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.
Perplexity Will Share Revenue From AI Searches With Publishers
Perplexity AI will share Comet Plus subscription revenue with publishers for clicks, cited content, and agent-driven visits to compensate journalistic creators.