Perplexity AI is launching Comet Plus, a subscription tier that shares revenue with publishing partners when readers use AI to access or extract journalistic content. The company has allocated $42.5 million to fund the partner program and is recruiting publishers. Comet Plus costs $5 per month and is included free with Perplexity Pro or Max subscriptions. Perplexity will pay publishers for human visits, for instances when content is cited in AI summaries, and when its AI performs tasks on publisher websites on behalf of users. Comet is also an AI-powered browser that summarizes sites and completes tasks. Publisher litigation over AI content use has increased.
Artificial intelligence systems need content to produce results, and they've been criticized for not paying the people who wrote and edited that content. Now, Perplexity AI, the AI-powered search engine, is introducing Comet Plus. This new subscription tier will distribute revenue to publishing partners whenever readers use AI to glean or deliver journalistic content, the company said in a blog post on Monday.
Perplexity says it'll compensate publishers in three ways: via human visits, search citations and agent actions. The first one is obvious: Whenever someone uses Perplexity to research content online, clicking out to a publishing partner will net some compensation. The second way is whenever Perplexity cites a piece of content in its AI summary, which will also activate revenue share. Lastly, whenever Perplexity's AI visits a publisher's website to do some task on behalf of the user, that'll net compensation.
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