"I suppose the most important piece of information here is that we have been meaning to go to the Formula 1 Arcade in Philly from the day it opened, and after some punting and faffing about, we finally managed to do so approximately one year later."
I think when we decided to give him the race seat one and a half years ago, we hoped for this trajectory. The ups and downs you expect from a young driver aged 18 in the first year, and eventually by the second year [we hoped] the success would materialize and I think this is happening.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
We've been involved with the business for five years now. It's an incredible brand with lots of legacy and great values, and there's a long-term plan here. That was supported by two things last year: Carlos joining us, who obviously saw the opportunity when it came to wanting to win; and finishing fifth. And that just supported our story of going back to the top.
When I was younger I was frustrated, I was getting angry, especially when I was at Williams and finishing second to last every weekend. I was pissed off. I worked my whole life to get to F1 and now I'm at the back, and doing nothing. So I had to work on that, how do I deal with that and I came to the realisation that I just need to focus on my job.
Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.
You don't have to know a thing about cars, racetracks or Formula One regulations to guess where this epic of male aggression is headed. But if the overall arc of F1 is fairly predictable, the movie is good at keeping you off-balance from moment to moment.
Total sponsorship investment in F1 is expected to rise 15% year over year, increasing from $2.5 billion in 2025 to more than $3 billion in 2026, according to the latest Ampere Analysis study. The growth reflects F1's transition from a traditional motorsport into a global media and marketing platform, with technology and apparel brands emerging as primary drivers.
The best part of every season's start is looking around the sunny Daytona starting grid and seeing every uniform, every pit box and every car sparkling. As Rusty Wallace once said, "Daytona 500 prerace is the happiest place on the planet, and the cleanest. And that lasts about one lap." Because then begins all of those rubs and pit stops and rain delays and fuses lit and fistfights that spend the next nine months dishing out stains of sweat and oil, with a little blood and champagne mixed in for good measure.
In the 2021 Italian GP, Lewis Hamilton nearly had his head crushed when Max Verstappen's car literally climbed on top of his, with the car's bottom grazing past his helmet and onto the protective Halo. Later on, Toto Wolff of the Mercedes team breathed a sigh of relief, also reflecting on how much he fought against the addition of the Halo to the F1 car design. This isn't the first time a Halo has saved a life. Leclerc's helmet showed the battle scars of Fernando Alonso's tire from a similar incident in the Belgian GP in 2018.
In a more-natural habitat - the serpentine road course of Sonoma Raceway - this 1,250-horsepower hybrid advances its case as the fastest production car in American history, and among the speediest to ever roam this planet's surface.
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