#rapha

#rapha

The first is really interesting after the recent end of their EF Pro Cycling partnership, signaling that not only is Rapha staying in the professional and elite cycling sphere, but is branching out a lot to cover more disciplines, including paracycling. A big driver of that deal is the goal of helping USA Cycling athletes haul in a record number of medals when the Summer Olympics return to the states in Los Angeles in 2028.

Years ago, if you told me that Rapha would have a gravity/DH line, I would have asked if it was an April Fool's joke. The brand has undergone significant changes over the years and with the most recent change of ownership, Rapha is expanding its off-road offerings, gaining traction with the mountain crowd that appreciates the brand's distinctive aesthetic.