fromBikerumor
5 days agoRapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
The first is really interesting after the recent end of their EF Pro Cycling partnership, signaling that not only is Rapha staying in the professional and elite cycling sphere, but is branching out a lot to cover more disciplines, including paracycling. A big driver of that deal is the goal of helping USA Cycling athletes haul in a record number of medals when the Summer Olympics return to the states in Los Angeles in 2028.
Bicycling
