#real-estate-brokerage

#real-estate-brokerage

Collov AI, an artificial intelligence (AI) platform for home design, announced a partnership with Side, a white-label real estate brokerage platform. The move expands access to Collov AI's staging and visualization tools for Side's network of more than 500 boutique real estate companies with tools available through the Side Marketplace and its agent community platform. The partnership aims to support more than 3,700 Side agents by enabling them to create photorealistic, professionally designed spaces from uploaded photos.

But Real's agent value proposition that includes revenue sharing, equity awards, collaboration tools and coaching opportunities led Pozek and his team back to Real. We have a unique opportunity to build something meaningful with Real, Pozek said. The revenue share and equity incentives are powerful tools, but what really stands out are the collaboration and coaching built into the platform. I'm excited to give my agents access to a network and training environment that supports their growth, both independently and as part of our team.

Through the new partnership, HomeSmart agents will gain access to training, technology tools, marketing resources and a suite of financing options to offer homebuyers. Founded in 2000 in Scottsdale, Arizona, HomeSmart operates a 100% commission-based, full-service brokerage model supported by proprietary technology. The firm has grown to more than 25,000 agents across 250 offices in 48 states and 60 franchises. It ranked No. 11 by transaction sides and sales volume in the 2025 RealTrends Verified brokerage rankings.

A California-based brokerage, FirstTeam closed 5,831 transaction sides for $6.03 billion in sales volume in 2024. This earned it the No. 70 and No. 30 nationwide rankings for transaction sides and volume, respectively, according to the 2025 RealTrend Verified Best Brokerage Rankings. From my very first conversations with FirstTeam's leadership, I was struck by the company's unwavering agent-first philosophy and its commitment to giving every individual a personalized path to success values that mirror my own, Dori Glass said in a statement.

I said, Hey, I really want to go and enjoy my life and retire,' McLaughlin told The Real Deal, saying a deal was worked out to stay on in an advisory role. I know a lot of CEOs around the country. I can generally pick up the phone with any one of them and have a conversation and so that's what I'm going to do. How long will I do it? I'd say at least a year.