#real-time-signals

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#contextual-marketing #ai-driven-marketing #privacy-preserving-personalization #enterprise-ai
Marketing tech
fromDigiday
6 days ago

Why context is the differentiator that turns reactive automation into predictive intelligence

Real-time contextual signals, not just identity or past behavior, enable AI-driven marketing to predict intent and deliver timely, privacy-respecting personalization.
Artificial intelligence
fromMarTech
1 month ago

New Salesforce engine aims to make enterprise AI trustworthy | MarTech

Unified data engine merges Data 360, Informatica, and MuleSoft to ground enterprise AI with trusted metadata and real-time signals, reducing hallucinations.
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