#contextual-marketing

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#gaming #advertising #gen-z #real-time-signals #ai-driven-marketing #privacy-preserving-personalization
Marketing tech
fromDigiday
1 week ago

Why context is the differentiator that turns reactive automation into predictive intelligence

Real-time contextual signals, not just identity or past behavior, enable AI-driven marketing to predict intent and deliver timely, privacy-respecting personalization.
fromThe Drum
6 months ago

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.
E-Commerce
E-Commerce
fromThe Drum
6 months ago

Advertising's biggest flaw is interrupting content; gaming's found a fix

Gamers reject ads disrupting gameplay, forcing the industry to innovate advertising strategies focused on context rather than traditional interruptions.
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