Lawyers often think advertising will fuel their practice growth, but referral relationships consistently prove more powerful. If you're in personal injury or any consumer-facing practice, strong networks with other lawyers are the most sustainable path to new business. It's not enough to show up once a year at a bar event. You need to build habits around staying in touch, offering value, and staying top of mind. The best rainmakers treat relationship-building like going to the gym; it's part of their routine.