fromBusiness Insider
2 weeks agoThe Marriott-Sonder meltdown is a prime example of how not to handle a crisis, 2 public relations experts say
In the past week, chaos ensued at short-term rental company Sonder's properties after Marriott ended their licensing agreement on Sunday. A day later, Sonder announced that it would file for Chapter 7 bankruptcy. Guests staying at Sonder properties were given notice at the eleventh hour to vacate their rooms, forcing them to book alternative accommodations at sometimes- exorbitant prices. A pair of crisis communications experts say Marriott's biggest mistake was losing control of the narrative.
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