"If Canada wants generational change in agricultural innovation, we need to transform our policy around how we fund plant breeding," he says. The current system, heavily reliant on public funding and check-off dollars, is increasingly under pressure. Reinheimer points to signs that Agriculture and Agri-Food Canada (AAFC) is shrinking its breeding footprint-especially in wheat, where AAFC varieties still account for about 80 per cent of acres. The problem? There's no updated funding model to match that shift.