#search-behavior-shift

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fromForbes
9 hours ago

The New SEO: From Rankings To Recommendations In AI Search

For most of the last two decades, SEO mostly meant one thing, where you ranked on Google (and occasionally Bing). The customer journey was familiar. Someone searched, scanned a list of links, clicked and explored. Now the journey is increasingly 'ask, get an answer, take action.' And the platforms shaping that journey include ChatGPT, Claude, Gemini, Perplexity and Google itself, which is inserting AI summaries, what Google calls AI Overviews, into search results.
Marketing tech
Social media marketing
fromThedrum
13 hours ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
Marketing tech
fromMarTech
2 days ago

Organic search is fundamentally disrupted. Here's what to do about it. | MarTech

Organic traffic decline reflects structural shifts in search behavior driven by AI Overviews and direct AI tool usage, requiring strategic adaptation beyond waiting for recovery.
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