Having decided to add "author" to your résumé, your first task is setting the book up for success. Knowing your subject, audience, and goal is only the starting point. Consider how you'll prioritize time, quality, speed, and budget. Assess your strengths and skills, and where you might need help. Then envision the next steps. This article is the second of my two-part series on publishing a book to benefit your company. Part one, " Can Writing a Book Grow Your Business?," appeared last month.
Corchin and Illustrator Dan Dougherty were hosted at Dandelion Bookshop for an event promoting their new children's book, "A Million Yes's." While the book is available online, Corchin is encouraging readers to purchase it at their neighborhood, independent bookstore. "Its a great community business to rally around," said Corchin. "Bookstores are fighting for their right to survive in todays day and age."