#sensory-marketing

#sensory-marketing

For the holiday season, Nordstrom's Flagship New York City store has launched Oh, What Funhouse!, a multi-sensory journey through gifting. We wanted to flip the script on traditional holiday shopping, said Olivia Kim, SVP of Creative at Nordstrom. Oh, What Funhouse!' transforms the store into a surreal playground where gifting becomes instinctive, expressive, and joyful. It's about awakening the senses, embracing bold choices, and creating moments that feel unmistakably New York.

Aesthetics are all around us, from dorm room inspirations and home decor to water bottles and popular aesthetics like cottagecore, coquette, and clean girl. In the age of social media and digital marketing, the aesthetic experience is literally in our devices, from our social media feeds to our lock screens to brands' webpages. There is even a comprehensive list of aesthetics!