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Marketing
fromDigiday
1 week ago

U.K. brands spend more on retail media but 'disconnected commerce' hampers faster growth

Pilgrim’s Richmond campaign uses UK retail media networks alongside other channels to increase sausage sales, reflecting rapid retail media growth and shifting spend toward targeting.
Marketing tech
fromMarketing Dive
8 months ago

Why marketers still struggle to capitalize on in-store retail media

In-store retail media offers high purchase-moment reach but lacks standardized buying, measurement, and management infrastructure, limiting investment despite projected growth.
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