#social-first-marketing

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fromMen's Journal
5 days ago

General Mills Bites Into Comedy With Snacktime Series

General Mills is turning snack time into showtime. The food giant has launched "The Snacktime Sketch Show," a four-episode comedy series designed to make its brands as laughable as they are craveable. The social-first experiment aims to blend humor, culture, and digital reach into something both bingeable and bite-sized. Each episode riffs on a different corner of pop culture. The debut, " Snack Island," parodies " Love Island" with an absurd twist: instead of contestants, the housemates are General Mills snacks.
Food & drink
Marketing
fromFood Dive
1 month ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
Social media marketing
fromMarketing Dive
1 month ago

H&R Block doubles down on social marketing amid modernization push

H&R Block consolidates social creative and media with VaynerMedia to become a year-round, social-first provider of trusted financial advice and agile marketing.
Marketing
fromMarketing Dive
1 month ago

Accenture Song acquires Superdigital as marketing shifts social-first

Accenture Song acquired Superdigital to strengthen social-first capabilities including short-form video, community building, and AI-enabled content for modern marketer needs.
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