#social-first-marketing

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Marketing
fromForbes
1 week ago

Why A Social-First Approach Is The Future Of Marketing

Marketing in 2026 must be social-first, treating social as the central, connected trunk of all brand strategies from awareness to commerce.
Marketing
fromRetail Dive
1 month ago

Why Target is embracing social-first marketing for its Woolrich collab

Target's Woolrich collaboration uses social-first, on-location NYC lifestyle content featuring Lauren Wolfe and David Kushner to translate outdoor heritage into urban storytelling.
Marketing
fromMarketing Dive
1 month ago

Why Target is embracing social-first marketing for its Woolrich collab

Target promotes Woolrich collaboration with a social-first, lifestyle-focused campaign filmed in New York featuring influencers Lauren Wolfe and David Kushner.
fromMen's Journal
1 month ago

General Mills Bites Into Comedy With Snacktime Series

General Mills is turning snack time into showtime. The food giant has launched "The Snacktime Sketch Show," a four-episode comedy series designed to make its brands as laughable as they are craveable. The social-first experiment aims to blend humor, culture, and digital reach into something both bingeable and bite-sized. Each episode riffs on a different corner of pop culture. The debut, " Snack Island," parodies " Love Island" with an absurd twist: instead of contestants, the housemates are General Mills snacks.
Food & drink
Marketing
fromFood Dive
2 months ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
fromMarketing Dive
3 months ago

H&R Block doubles down on social marketing amid modernization push

Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.
Social media marketing
Marketing
fromMarketing Dive
3 months ago

Accenture Song acquires Superdigital as marketing shifts social-first

Accenture Song acquired Superdigital to strengthen social-first capabilities including short-form video, community building, and AI-enabled content for modern marketer needs.
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