Thailand is actively enhancing its soft power through cultural initiatives and international ambassadors like Moo Deng and Lalisa Manobal.
The Government Art Collection will hold a public exhibition next year
The Government Art Collection highlights British art as soft power, marking its 125th anniversary with public exhibitions showcasing contemporary artists.
K-pop and autocrats: jolt to democracy lays bare South Korea's two sides
South Korea's cultural rise faces challenges from political turmoil, threatening its soft power reputation.
Beatles '64 review Fab Four radiate an inexhaustible, almost supernatural energy
The Beatles' arrival in America in 1964 marked a pivotal moment of cultural impact and restored British pride.
Joseph Nye: Trump could destroy the United States' soft power'
The U.S. must understand the significance of soft power in global relations, which emphasizes attraction over coercion.
9 Trends Set to Define Spring 2025 Fashion
Fashion month showcases a renewed focus on individuality and joy through personal style, moving away from minimalism and practical wearability.
One more item on Labour's long to-do list: repair the UK aid budget
The UK's international development aid has drastically decreased, reaching its lowest level since 2007, amidst growing domestic issues.
USA vs China: Who Ended Up With More Olympic Medals?
The U.S. dominated the 2024 Olympics with 126 medals, showcasing the triumph of individual effort and private-sector support in sports.
Why the Olympics' Parade of Nations Is the World's Costume Party
Paris Olympics 2024 opening ceremony blending tradition and modernity.
The United States used to have cachet in China. Not anymore.
American soft power declining in China.
The creative industries are vital to British soft power - CityAM
The UK's creative industries, including advertising, marketing, film, and TV, play a crucial role in boosting the economy and projecting the nation's influence globally.
Queen Elizabeth II Ruled Too Long
Queen Elizabeth II was a constant fixture due to her unchanging nature and long reign, serving as a symbolic bridge through immense transformation.
Russia expands its presence in the Sahel
Russia is strengthening its ties with African countries in the Sahel, including Niger, Mali, and Burkina Faso.
Russia is extending its soft power in the Sahel through military cooperation, commercial links, and infrastructure projects.
Pokemon is All About Reading - The Paris Review
Pokémon is not just a game but a symbol of new media and soft power, intertwining entertainment with competitiveness and strategy.