fromFortune
1 week agoSony sold Netflix the rights to 'KPop Demon Hunters' in a pandemic-era safety play-and now it's Netflix's biggest movie ever
KPop Demon Hunters is a bona fide mega-hit for Netflix, this week becoming its most-watched movie ever with 236 million views, while making Billboard history with four simultaneous top 10 hits. Sony Pictures Animation, which spent $100 million creating the phenomenon, will reportedly net only $20 million due to a pandemic-era distribution deal. The outcome represents a massive missed opportunity for Sony, as Netflix now controls what could become a multi-billion-dollar franchise.
Film